Adidas 4DFWD site
Role: Creative Direction, Design
Agency: Ginger
Year: 2022
This project was all about forward-thinking in motion, the launch of the new Adidas 4DFWD sneaker, a groundbreaking model featuring a
3D-printed sole, designed for runners of the future.
The task was to design a visually striking and functionally engaging website tailored for the Serbian market — a digital space that doesn’t just showcase the shoe, but communicates its technological DNA.
At the heart of the experience was animated typography
