Adidas 4DFWD site

Role: Creative Direction, Design
Agency: Ginger
Year: 2022

This project was all about forward-thinking in motion — the launch of the new Adidas 4DFWD sneaker, a groundbreaking model featuring a 3D-printed sole, designed for runners of the future.

My task was to design a visually striking and functionally engaging website tailored for the Serbian market — a digital space that doesn’t just showcase the shoe, but communicates its technological DNA.

At the heart of the experience was
animated typography

responsive, dynamic letterforms that “moved” just like the shoe itself: adapting, pushing boundaries, and guiding the user forward. Through type animation, I highlighted the shoe’s core attributes: forward motion, futuristic sole structure, and the perfect balance of stability and elasticity in every step.

The design combines a minimalist aesthetic with a bold visual identity, emphasizing Adidas’s cutting-edge technology while staying locally relevant — through language, tone of voice, and user experience.

The result is a digital experience that doesn’t just inform

The result is a digital experience that doesn’t just inform — it moves.
Just like the 4DFWD

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